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big dog design / all about us

big dog design is a design studio

The mission at Big Dog Design is effective, innovative graphic design and website development. However, for us, it's not just about graphic design or web development; we are experts in understanding your business, your goals, and realizing the full potential of your business. We see our role as your partner - we take your business seriously and view your success as our success.


Big Dog Design services include digital design and printing, logo and visual identity design, Photoshop services, presentation design and production, signage design and printing, brochures, newsletters, email campaigns. We also specialize in complete graphics packages for both commercial and not-for-profit organizations.

founded on the principals that great design,
techincal expertise, and face-to-face client service are our benchmark and vital to delivering top quality, results driven work, within budget, and to deadline
rufus mcgee, the small friendly dog
who thinks he's the big dog around here

Rufus McGee - a little dog with big ideas. Rufus is the inspiration behind Big Dog Design. He is a Parson Russell Terrier. Rufus came to New York in January 2014. He was rescued from a shelter in Tennessee at 16 weeks old, emaciated and under-sized for his age. He soon took to his new home and life in the north east and thrived.


Rufus works hard at being a Big Dog - he has no fear when it comes to living up to his goals and fulfilling his dreams. His personality far outweighs his physical size. He is loyal, loving, and always in search of his next adventure. His hobbies include sniffing, eating, chewing, and snuggling. He enjoys these activities with his best (big and little) friends; Rufus is proud to be the mascot of Big Dog Design.  

nicki piercy 
owner big dog design

Nicki has worked in graphic design for over

twenty years in the UK and the USA. Her specialties are client-services/account-management, web design and development, logo and visual identity design, brand development, graphic design for retail, exhibits, and not-for-profit organizations. Nicki has a proven track record designing for fundraising special events - creating complete graphics packages from concept through production and installation.

Her design esthetic is based on her passion for interpreting, conceptualizing, and creating every project through dialog with her clients, thorough research, then utilizing her innate ability to convert ideas into powerful and meaningful graphic design. Whether it be for web or print, Nicki believes that great design does not have to be sacrificed for a tight budget or narrow timeline. She believes her  successful, long lasting relationships with clients are the heart and soul of her business, and the key to the success of Big Dog Design.

what our clients say about us

Dr. Keith Hanna

Founder, IPRD Group, LLC.

"Big Dog Design has provided my group exceptional service and quality in the areas of branding, logo design, web design, full implementation and support. The principal, Nicki Piercy, has managed to blend her considerable creative abilities with the requirement to meet specifications and schedules, and has had the skill to communicate and lead my team as needed through the design and website production process to achieve exceptional cost-effective results. I highly recommend her group."

Jessica Chornesky

Founder & Director of Board of Trustees, NYC Kids Fest

"Not only did Nicki and the team at Big Dog Design create a highly functional, easy to navigate and beautifully designed website, they made the process unexpectedly fun at every stage! Nicki and Big Dog's winning combination of intelligence, personability and efficiency have made them a fundamental part of our team - they listened to our needs, understood our goals, and guided us smoothly through what we know all too well can be an arduous task."

Melanie McGrath Knuts

Founder & President MJM Integrated Health, LLC.

"Working with Nicki Piercy on creating my website was both terrifically pleasurable and satisfying. Whispering Baby was both a new business for me and my first venture in creating an"internet presence", so as I approachedthe project, I felt a tremendous amount of pressure. Nicki is a consummate professional who communicates well and collaborates easily. Working with Nicki creating both the vision of my brand identity, my website and then website build itself, became a completely joyous experience! Nicki is a perfectionist in the best sense of the word; making sure that each detail is meticulously attended to in order to ensure that the site captures her clients' vision and functions optimally. Nicki Piercy is a joy to work with!


The best recommendation is her work itself; I am so proud of my beautiful logo, visual identity, and website, so proud of my first presence on the web, and so delighted to refer anyone and everyone to visit my site and to Nicki Piercy Big Dog Design!

There are no words to praise and recommend Nicki highly enough - she is meant to be experienced!"

Deana Lenz

Deana Lenz Interiors

"I had the pleasure of working with Nicki for 3 months. She designed my new interior design website from top to bottom. If I were a teacher , I would give her A pluses across the board. She was on top of every detail, went the extra distance to find solutions from typography to photo lay outs. Nicki came up with a page layout that not only shows off my work, but looks fantastic.
Nicki is also the easiest person to work with. She collaborated on every detail, yet allowed me to show off my signature style.

I would whole heartily recommend Nicki to anyone for any size web design project"

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