Nowadays the standard for any business, freelancer, non profit, venture, project or plan - new or existing - has become "You MUST have a website!" and everyone will nod their heads in knowing, wholehearted agreement. And then what happens? You decide to take the plunge, wait, no - you HAVE to take the plunge! Agh! How do you get from nothing to something? Where do you begin? How do you consolidate everything that you know about your project or business and turn it into something meaningful and profitable? All of a sudden that necessary website becomes a daunting and overwhelming task and, in our experience, can go in one of two directions: "Let's hire someone to do it for us" or "We can easily do this in-house. Lucy in Marketing can do it using one of those free online thingy's - she's great at newsletters and super creative." And so the journey begins and of course everyone involved wants to create an amazing website. Which leads us to HOW to create an amazing website! Ready?
In my humble, yet experienced opinion, the number one reason bad websites happen is that there is no focus. What does that mean? Be super clear on what the message of the website will be, how it will be delivered and what the goals of the website are. Indeed - this translates to knowing inside out and back to front what your business is all about - it means having your elevator speech honed and ready at the drop of a hat - being able to tell your story in one minute or less - clearly, concisely, with impact. This is what you will want your visitors to see and experience the moment they land on your website home page. It is vital that you put the time and energy into thinking, discussing and deciding these details before anyone begins designing your website. Knowing this will facilitate the entire process and keep the project moving forward, I promise. It is the beginning of creating an amazing website!
Here are our top five ways to create an amazing website, which we will review over the coming weeks!
1 - GET ORGANIZED
2 - GET MORE ORGANIZED
3 - LISTEN, LEARN, UNDERSTAND
4 - BE DECISIVE
5 - LET YOUR EXPERTS BE EXPERTS
Photo: iprdgroup.com home page - Big Dog Design proudly created this visual identity and website design/build from inception.