Photoshop | Print Advertising
This print ad was created in Photoshop for a re-branding presentation project.
The existing visual identity of the brand was conservative, and did not truly capture the "magical" essence and capabilities of the ground-breaking product.
We used a wizard-like purple as the background, adding glow with radiating light effects, and swirling sparkles to create drama, excitement, and motion around the single isolated image of the hand holding the product.
The product itself is the focal point of the ad, and by showing it in hand, it's compact size was illustrated. Text was kept to a minimum, using a clean, modern, sans-serif font and a single tag-line that conveys precisely what the product does.