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Le Petit Macaron

Visual Identity

The brief was for a complete visual identity and fully responsive website for a brand new bakery specializing in hand made "macarons". 


This includes logo design, website concept design, packaging design (boxes, bags, labels), business cards, menus and marketing materials including print advertising, brochures, and t.shirts for staff.

Big Dog used the pastel colors of the macarons as inspiration for the color palette, incorporating a rich chocolate brown and a delicate script font to add an elegant feel.

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